About Us

Our background and motivation

Within GON we have over 10 years of experience within the financial field and specifically in (financial) risk management, actuarial science and quantitative analytics in corporate life. Additionally at the personal level we have over 10 years of investing in various assets classes (most notably in the stock and real estate market). GON was founded to provide our services to a broader public, mostly individuals, as within our inner network individuals were frequently consulting us on financial matters and investments. Furthermore we were not content with the available services in the market while it is becoming increasingly clear that in the current market environment it is required to take (financial) risks and take an active attitude. Being idle is not an option due to for example inflationary factors, which seem to be here to stay for some time, as well as rapid macro-economical and geo-political changes. Adaptability and flexibility is not only a virtue but a necessity.

In particular we notice that many companies in the market are not efficient nor committed to strong results. Too many times we have experienced ourselves that intermediary parties were not giving clients the necessary attention or priority, and were being unpragmatic in their approach. In a market that changes rapidly however and in which time is literally money, it can be very frustrating to be represented by such parties. As an example in the purchase of a property, the property price can increase from month to month while also financing conditions can deteriorate, for example due to rapidly increasing interest rates. This can mean that an investment that is interesting in one month, might not profitable in the subsequent month. This however also provided us a strong signal that there is a necessity in the market for parties that do have a serious, efficient and modern approach. In working with us you too will see this difference in practice!                            

Our philosophy

Providing optimal solutions in situations that our clients encounter is more of an art than a science. There is often not a simple nor straightforward set of instructions that one can follow and as such algorithmic approaches often don’t exist one finds out with time and experience that a lot of understanding of various areas are required in conjunction with an adequate degree of intuition and instincts. Some people will call this combination of knowledge and skills as ‘wisdom’.

Our philosophy is strongly scientific in nature where possible combined with a high level of commitment to decision making frameworks partly based on market practice frameworks and partly on (mental) models developed by ourselves. As this is a complex but fascinating topic we regularly write on this topic to elaborate its importance. In all cases our philosophy is to provide viable solutions and strategies that are not more complicated than necessary and that can be well substantiated and explained to our clients before proceeding with the implementation.

Our branches

As also noted on our homepage, our origins are rooted in providing advisory services in strategic and financial matters. However why not go further? We therefore also aim to transform validated ideas into tangible products or solutions which our clients can benefit from. As a result we also provide active solutions in the area of wealth management and real estate investing. Specifically in the area of real estate investing we have set the underlying infrastructure in such a way that we can completely unburden investors and manage corresponding risks.

Due to this duality on our website we made two distinctive segments for our advisory services and solutions.

Schematically we could categorize GON into the following branches, which might expand in numbers over time:

  • Advisory Services:
        • (For) Companies;
        • (For) Individuals;
        • Mentoring.
  • Solutions:
        • Real Estate Investing;
        • Wealth Management;
        • Outsourcing.

Our way of working

Based on your questions and situation we schedule a free introductory session in which we want to get to know you better and how we can provide the suitable service to you. Depending on your personal situation we will come with a customized approach that we will align on and subsequently implement. This customized approach takes various personal variables into consideration like goals, risk tolerance and timelines. 

We distinguish ourselves from other parties, among others, on the following points:

  • We have a profound understanding in certain areas and can provide a substantiation at a fundamental level for our convictions;
  • We are pragmatic and go for the simplest viable approach;
  • We have a strong intuition for market developments and macroeconomic trends, this is backed by out strong track record;
  • We are motivated and fast;
  • We adopt a highly personal approach and enjoy engaging with our clients extensively;
  • We are flexible and are always curious of exploring solutions that would benefit our clients;
  • We are result and not profit driven. In specific we attach a lot of value to less tangible results like client satisfaction than monetary gain for ourselves;

Reaching us

We are located in Amsterdam and Warsaw and operate internationally. Please feel free to reach out to us using one of the means provided on our website.

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